There is not any doubt that running a pharmacy is a tough business to be in. You have to deal with all sorts of patients coming in and calling in all of the time. It is confusing to state the least and if you do not have a good phone answering system in place, it can really slow you down in a lot of ways. You need the right software to work with your phone systems and all you have to do is look for it.
Consider ivr systems for pharmacy use. With this kind of system in place, you can count on all of your calls being answered in a timely manner. On top of that, the system will weed out the callers who are just calling in for refills or basic information and deliver the callers who really need to speak to someone in a timely manner so they will not be neglected.
You might be under the impression that this sort of thing will lessen your public relations and take away the personal touch you are trying to offer with an independent pharmacy. That could not be further from the truth. As a matter of fact, you can personalize the messages that will be heard in the way that you want them to be. That way, you can still keep the personal touch that you seek.
With all your calls intercepted so you can attend to more important business, you will save time and money. Plus, you will be better able to serve all your customers with the highest level of service that you can provide. It will be a good move to go with an IVR system that will serve you every step of the way. Make your pharmacy business all that it can be in terms of customer service.